STARTUPS
STARTUP CASE STUDY:
NOW WE'RE COOKING
CHALLENGE:
Now We’re Cooking, a cooking class business, contacted Diamond Strategies in search of a new website. They didn’t know exactly what to put aside for a website budget so, through an in-depth discovery meeting, we pinpointed what they wanted to accomplish. Namely, they wanted to provide Groupons for their potential cooking class customers.
OUR RECOMMENDATION:
With one question, we flipped the problem on its head.
We asked: “If you get 1000 people in the door right away to do class registrations thanks to this Groupon, are you equipped to handle that kind of mad rush of customers?” They’d been taking registrations over the phone, which wasn’t going to work.
Diamond Strategies recommended that Now We’re Cooking implement an online registration and payment system.
What happened to the new website? As it turned out, they were thinking in the reverse order of things. With an online registration system, they could take more registrations in bundles and obtain more sales. Then and only then would we need to explore a redesign of her website.
By drawing back the curtain to show Now We’re Cooking that, while a new website would be nice to look at, we believed their real solution would come from implementing new marketing technology first.
Marketing:
Videos, social media
Technology:
Online payment and registration system
Results:
200-300 Registrations Per Day
RESULTS:
Diamond Strategies was able to show our client a different solution that they had once viewed as incredibly complicated. Since such thinking was already mapped in our minds, we could not only listen but also execute on a full program.
Through our implementation efforts, Now We’re Cooking found that the appropriate marketing technology could drive sales much better than a shiny new website. Their website didn’t need to be the first priority.
By putting the pieces in place to increase sales faster through the online system, Now We’re Cooking had more money for shooting inexpensive videos during trade shows and farmer’s markets, which would then be put on social media. And, when they’re ready, we’ve enabled them to create a more robust yet far more cost-efficient website.
STARTUP CASE STUDY:
MUSIC DEALERS
CHALLENGE:
This client, a Chicago-based startup, did online licensing of music for music videos, commercials and movies. They were challenged to understand and handle both inbound and outbound marketing. How could we bring more people to the site, automate the new client onboarding process, sell more licenses and then show how digital analytics was working for us?
OUR RECOMMENDATIONS:
Diamond Strategies was hired on by Music Dealers as the Director of Marketing on call. We knew we could help with trying to produce results with the collateral as well as showcasing the primary product to let it speak for itself. Further, they’d had good people and a reliable product, but they were missing a well-orchestrated flow to their processes. So we immediately organized the company’s on-boarding, outbound and inbound marketing processes.
Marketing:
Website, marketing collateral
Technology:
Analytics
Results:
More traffic, licenses sold and pinpointed analytics
RESULTS:
With profoundly detailed and accurate digital analytics, Music Dealers were able to make smarter decisions on their marketing spend. Not to mention, they could also view which aspect of their content creation was resonating the most with their audience. Automating the onboarding process for new clients decreased the overall time it took a first-time music license purchase by 50%. At the same time, it showcased other Music Dealers services like custom music and playlist creations.
STARTUP CASE STUDY:
LIAUTAUD INSTITUTE
CHALLENGE:
Liautaud Institute is an educational startup for online Emotional Intelligence courses. With the goal of creating up to 12 courses on EI, our client felt they had the structure to help people gain an understanding of their own empathy, listening abilities, connections and more.
OUR RECOMMENDATION:
Despite a variety of logistical hurdles, we provided Liautaud with a robust framework for creating a back-end system that would support a variety of Emotional Intelligence courses.
Marketing:
Front-end website design
Technology:
Back-end system
Results:
Full-on online scalability that provides the opportunity for revenue growth and product evolution
RESULTS:
Not only does the Liautaud Institute stand proudly as a resource for people to identify and enhance their levels of Emotional Intelligence concretely, but their website is designed to scale for growth as the client adds more courses over time. And isn’t that the way a website and back-end system should be?